Pitti Studios at Pitti Filati 90
Editorial
Edition 90
07.01.2022
The content production service by Pitti Filati takes its first steps into the metaverse
At Pitti Filati 90 (Stazione Leopolda, Florence, February 2-4, 2022), the Pitti Studios project continues and expands. The content production service for exhibitors launched last June returns to this edition with a great addition: an exclusive experience in the metaverse.

Combining digital technology and creativity, Pitti Studios can create, starting with just 30 cm of thread, an animated and 3D version of the finished garment, worn by an avatar in a real virtual fashion show, set in a digital space created for the occasion and inspired by the Stazione Leopolda. A first step into the immersive universe of the metaverse and the future of the industry.

The project is carried out by Pitti Immagine in collaboration with the creative studio Kerned, specializing in the production of digital content, and the manufacturer of knitting machines Shima Seiki, which, in February, will also offer exhibitors participating in the initiative the opportunity to register their threads on the Yarn Barn platform.

The very high-quality and photorealistic Pitti Studios content (photos and videos) are also made with a 100% sustainable process. Contrary to traditional digital post-production techniques, the innovative technology used for the project makes it possible to provide an accurate virtual reproduction of the finished garment without first having to produce any cloth. All that is needed is 30 cm of yarn to scan.

Pitti Studios was designed for a multi-channel promotion of the Pitti Filati company proposals, with dedicated focuses on the Pitti Connect platform, within the Billboard editorial program, and social media accounts.

In a few simple steps, here's how it works:

1) The exhibitor supplies the thread (30 cm) to Pitti Immagine
 
 2) Using Shima Seiki's Yarnbank platform, the digital thread and 3D digital knitwear are created
 
3) The digital format is processed by Kerned and through an animation software that creates the garment worn by an avatar and is transformed into both static photos and videos

The project will also be presented during the three days of the fair at the Stazione Leopolda, illustrating its processes and benefits.

Discover Pitti Studios and stand out with multimedia, refined, and effective com-munication. 

Please, do not hesitate to contact our team for any further information. Write to pitticonnect@pittimmagine.com