The Woolmark Company innovates with wool. We work alongside Australia’s 60,000 woolgrowers to research, develop, market and certify quality wool textiles.
Our business units are designed to support our partners across the supply chain through research, product development, education, sourcing, traceability and innovation to showcase the natural benefits and unique properties of Merino wool, increasing consumer demand for natural, quality apparel.
Our collaborations realise innovations that ensure wool, nature’s original eco and performance fibre, continues to be at the forefront of performance, sustainability and luxury in a wide range of markets including sports and outdoor, automotive, fashion and intimates.
We certify the quality of wool products. Trusted by consumers for more than 50 years, the Woolmark logos are a globally recognised quality endorsement that guarantee excellence in market.
Our offices are strategically located to connect all facets of the supply chain; our resource centres provide permanent trade and education spaces and our online education platform provides freely accessible coursework for the entire industry.