Press

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form.

N.B.
- It is essential that the publication covers fashion and lifestyle and has international visibility.
- Pitti Immagine reserves the right to evaluate all participation requests.

Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form
- the badges requested by filling in the application form will be free of charge until the day before the opening of the fair, from the day the event starts the cost will be €35.00 (valid for every day).
Please note that:
- it is essential that the Blog/social media account deals with fashion and lifestyle, has international visibility and is not an e-shop platform (this information will be requested during registration)
- it is possible to register two people for each Blog/social media account
- Pitti Immagine reserves the right to evaluate all participation requests

Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- attach a letter of assignment on the headed notepaper of the journalistic publication you work for or of an exhibitor present at the fair. Please note that your request will not be accepted without this documentation
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form.

Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- once your registration has been confirmed, you can purchase the badge through the PittiSmart app for € 25.00 (valid for all days of the event) until the day before the opening of the fair, from the day the event starts the cost will be €35.00 (valid for every day).

Click here to carry out a new registration

If you have a client exhibiting at the fair (or you are a PR from the internal press office of one of our exhibitors), in order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- attach a letter of assignment on the exhibitor’s headed notepaper. Please note that your request will not be accepted without this documentation
- once your registration has been confirmed, you can contact the exhibitor and ask to select the name of the PR Agency or the company itself (in the case of internal press offices) in the appropriate dedicated section in the Exhibitors’ Extranet; only after this step will you be able to go back into MyPitti (login with username and password) and fill in the application form without having to attach the letter again

If you DO NOT have a client exhibiting at the fair you can only enter by purchasing the badge through the PittiSmart app for € 25.00 (valid for all days of the event) until the day before the opening of the fair, from the day the event starts the cost will be €35.00 (valid for every day).

Click here to carry out a new registration

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs. 

NEW

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation 
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The badges requested by filling in the application form will be free of charge up to the day before the fair opens. During the event tickets can be purchased through the PittiSmart app (€ 35.00-valid for all days of the event)
- A maximum of two people can be accredited for each Blog/social media account
- It is, moreover, essential that the Blog/social media account deals with fashion and lifestyle, has international visibility and is not an e-shop platform.
NEW

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- It is essential to attach a letter of assignment on the headed notepaper of the journalistic publication you collaborate with or of an exhibitor present at the fair; your accreditation will not be confirmed without this documentation
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The application form should be filled in at every edition.

NEW

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Please enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing the MyPitti reserved area
- Purchase the badge for € 25.00 (valid for all days of the event) up to two days before the fair opens; from the day before the event starts the cost will be € 35.00 (valid for all days).
NEW

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.
 

If you have a client exhibiting at the fair (or you are a PR from the internal press office of one of our exhibitors):
- before filling in the application form, make sure that the exhibitor has selected the name of the PR Agency or the company itself (in the case of internal press offices) in the appropriate dedicated section in the Exhibitors’ Extranet
- If this previous step is not carried out by the exhibitor, you will be unable to fill in the application form in order to request accreditation
- Access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The application form should be filled in at every edition.
If you DO NOT have a client exhibiting at the fair you can only enter by purchasing the badge through the PittiSmart app for € 25.00 (valid for all days of the event) up to the day before the fair opens. During the event the cost will be € 35.00 (valid for all days).
NEW
- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you have to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

Click here for the track

Amerigo Vespucci airport in Florence
It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
 
Galileo Galilei airport in Pisa
60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence.