UniCredit S.p.A. Partners Contacts My Pitti


Pitti Connect

Pitti Connect is the platform that translates all the energy, creativity, expertise, content and communicative strength of the Pitti Immagine fairs into a digital form.

A meeting point as well as a networking and business tool that offers exhibitors the possibility of presenting their identity, values, strategies and collections through special individual showrooms; to organize online meetings with buyers, obtain detailed reporting and receive support for managing orders.

For information please contact: pitticonnect@pittimmagine.com.

How to become one of us

Here’s the procedure for applying to take part as an exhibitor:

A. Companies wanting to participate must write an email to: ct.filati@pittimmagine.com 
B. You will then be asked to fill in an application form for your brand and company for approval by the Technical Committee. This application form requires you to provide a series of information about your brand and its history, your company profile and product positioning; all elements needed for evaluation by the Technical Committee 
C. Following a meeting of the Technical Committee, Pitti Immagine will notify each of the companies having made an application with the acceptance or refusal by the Technical Committee. 
D. Pitti Immagine will then contact those companies whose application was successful to evaluate possible participation, subject to the stands available at the event.

Need to buy your Entrance pass?

A limited number of staff may enter the fair free of charge; exhibitors have the right to free passes for owners and a certain number of staff depending on the stand area. Extra Pittismart can be bought at the price of 25€ for prepaid entrance passes and €35 each for those bought directly at the fair. Passes can only be used by the person named on it.
In the event of improper use of the above-described pass by an exhibiting company, Pitti Immagine reserves the right to exclude said company from future editions of the fair.  To speed up entry to the fair and avoid queuing, the exhibitor entrance passes, whether free or paid for, will be mailed to companies before the fair starts, the number depending on the stand size as indicated in the invitation.
Enter into your MyPitti area

In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows. Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.

Do you want to buy tickets for your buyers?

  • With MyPitti and the PittiSmart app you can easily book and gift a free admission Coupon to your buyers and  pay the amount if the buyer activates the Coupon Code.
    The basic requirements for this kind of purchase are:
    - the coupon holder must be a specialist buyer or a multi-firm representative/distributor (not valid for your own exclusive representatives and relatives/friends)
    - you must have a credit card to make the purchase, with enough credit to cover the cost of the coupons
    - the buyer receiving the coupon must have a smartphone or tablet to download the PittiSmart app and activate the coupon
    The cost of the coupon is 25 euros and it is valid for 3 days.
    This amount will only be charged to your Credit Card when the Coupon Code is activated through the dedicated PittiSmart App. Attention: if the buyer activates the coupon from the app but doesn’t visit the fair, you will still be charged. 
    For the purchasing procedure for the coupon using MyPitti please check the deadline in your MyPitti Area.

How to reach us

  • FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

    Click here for the track
  • Pitti Immagine offers to the buyers, representatives and exhibitors a special discounts for the following return journeys to Florence:
    Rome, Milan, Bologna 30% off;
    Turin, Naples, Venice, Verona 20% off.
    To profit from this discount, please contact UniversalTurismo, Mr. Carlo Timossi 
    phone  +39 055 5039204
  • Amerigo Vespucci airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers a special discount to all the Pitti Filati visitors, for all the information please check "One-Way ticket Pisa Airport".
  • Pitti Immagine will refund the one way tickets from Pisa Airport to Florence. The amount can be collected by showing the ticket, at the Universalturismo travel agency desk at the Fortezza da Basso (Central pavilion, ground floor). Please note that the only way to have a free return ticket from Florence to Pisa, is to collect your ticket in advance at the Universalturismo desk at the Fortezza da Basso.  

    The means of transport reimbursable by Pitti Immagine are trains and coaches only. No other form of transport can be reimbursed. The refund is strictly personal and subject to presentation of both your coach/train and airline ticket.

Leave your luggage

Pitti Immagine will be offering a completely free, dedicated left luggage service: you can leave your luggage stored at the new depot located just outside the Florence’s central Santa Maria Novella station - in the direction to the fair's location: the Fortezza da Basso.

Reserved Parking

Pitti Immagine reserves to its exhibitors the "San Donato" parking area (located in Viale Guidoni on the corner of Via Sandro Pertini)
The car park is connected to the Fortezza da Basso by a free and non-stop shuttle bus service.
To access the car park you must show the voucher sent by Pitti Immagine. We recommend using the designated parking space to avoid traffic congestion near the exhibition venue.
The exit from the car park is allowed 24 hours a day.
NB: Pitti Immagine reserves every exhibiting company 3 parking vouchers.

Bus Navette

A free shuttle bus service will run between the Fortezza da Basso and the main hotels, visitor car park and Florence airport. The Shuttle bus timetable will be available soon.

Where to stay

Pitti Immagine in collaboration with UniversalTurismo is glad to offer in Florence: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants in Florence with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. 


For any further information please contact: