Pitti Connect

Pitti Connect is the platform that translates into a digital form all the energy, creativity, expertise, content, and communicative power of the Pitti Immagine shows.

A networking and business tool that anticipates and integrates the experience of physical fairs, allowing exhibitors to increase their visibility, communicate brands and collections effectively (with photos, videos, moodboards, press kits, and a digital catalogue accessible by authorized buyers), activate commercial contacts, schedule meetings in video chat, and monitor their online performance (page visits, requests from buyers and journalists, contact database management).

For information please contact: [email protected].

How to become one of us

Here’s the procedure for applying to take part as an exhibitor:

A. Companies wanting to participate must write an email to: [email protected] 
B. You will then be asked to fill in an application form for your brand and company for approval by the Technical Committee. This application form requires you to provide a series of information about your brand and its history, your company profile and product positioning; all elements needed for evaluation by the Technical Committee 
C. Following a meeting of the Technical Committee, Pitti Immagine will notify each of the companies having made an application with the acceptance or refusal by the Technical Committee. 
D. Pitti Immagine will then contact those companies whose application was successful to evaluate possible participation, subject to the stands available at the event.

Need to buy your Entrance pass?

A limited number of staff may enter the fair free of charge; exhibitors have the right to free passes for owners and a certain number of staff depending on the stand area. Extra Pittismart can be bought. Passes can only be used by the person named on it. In the event of improper use of the above-described pass by an exhibiting company, Pitti Immagine reserves the right to exclude said company from future editions of the fair.  

Children under 12 years are not allowed to enter the fair. For the entry of children over the age of 12, it is necessary to purchase the regular digital ticket.


Do you want to buy tickets for your buyers?

  • With MyPitti and the PittiSmart app you can easily book and gift a free admission Coupon to your buyers and  pay the amount if the buyer activates the Coupon Code.

Hours of the event

Wednesday January 28th: 9.00 am - 6.00 pm
Thursday January 29th: 9.00 am - 6.00 pm
Friday January 30th: 9.00 am - 5.00 pm 

How to reach us

Fortezza da Basso
V.le Filippo Strozzi, 1, 50129 Firenze FI

Click here for the track
  • FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the exhibitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

    Click here for the map
  • Pitti Immagine offers a special discount, starting from 10%, on round trip journeys to Florence (valid for travel between 27-31 January).
    To profit from this discount, please contact ACI Blueteam travel agency 

    email: [email protected]
    phone  +39 055 5039204 
    providing them your Pitti Immagine's company registration code.
  • Amerigo Vespucci airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers a special discount to the Pitti Filati exhibitors, for all the information please check "Return ticket to Pisa airport".
  • Pitti Immagine offers to the exhibitors a free one way train ticket from Florence to Pisa Airport.
    This ticket has to be requested directly at the ACI Blueteam agency desk at the Fortezza da Basso.
    It won't be possible to refund or issue the ticket from Pisa Airport to Florence.

Cloakroom and left luggage

Free cloakroom and checkroom facilities are available to exhibitors and visitors inside the Fair Complex

Bus Navette

A free shuttle bus service will run between the Fortezza da Basso and the main hotels, exhibitor car park and Florence airport.

More information available soon

Car park

Pitti Immagine reserves to its exhibitors the "San Donato" parking area (located in Viale Guidoni on the corner of Via Sandro Pertini)
The service starts from the "San Donato" car park at 7.45 am; last departure from the Fortezza da Basso is at 6.30 p.m. 
To access the car park you must show the voucher sent by Pitti Immagine. We recommend using the designated parking space to avoid traffic congestion near the exhibition venue.
The exit from the car park is allowed 24 hours a day.

Click here for the track

Where to stay

Pitti Immagine in collaboration with Destination Florence Convention & Visitors Bureau is glad to offer in Florence a hotel selection reserved to Pitti Immagine's exhibitors. To reserve your stay you can start your research here.