Buyers exceed 3,500, Italian buyers are up by 18%, foreign buyers are up by 17%, the fair records an overall increase of 18% compared to last year.
Three intense days in which the design offices of top fashion names and the best international knitwear manufacturers came to Fortezza to discover the most creative yarns and the most advanced stylistic and technological research, expressed by the top players in international spinning and by knitting service companies.
Great success and participation also for the events and special projects at the Fortezza.
The final figures of this 93rd edition (28-30 June 2023) indicate that the fair exceeded 3,500 registered buyers, 48% of whom are foreigners – around 1,700– from over 50 countries. Italian buyers have grown by 18%, while foreign buyers have increased by 17%.
All European markets have grown,
and the United States is doing very well (+13%). As with other Pitti Immagine shows, the most important markets in the Far East - Japan, China, China/Hong Kong, and South Korea, in particular - have returned to significant growth. There are slightly fewer buyers from Russia and Turkey.
The ranking of the top 15 markets most present in this edition sees France in the lead, followed by the United Kingdom, United States, Germany, China, Spain, Switzerland, Japan, the Netherlands, Turkey, China-Hong Kong, Denmark, South Korea, and Portugal.
It is also worth mentioning the success achieved by the vintage operators and the two exhibitions/installations presented at Vintage Selection, also located within the Fortezza at the entrance of Pitti Filati.
A special area of the fair, the Cavedio of the Central Pavilion, also showcased the creations of the 10 finalists of the 14th edition of the Feel the Yarn® competition, dedicated to new talents in international knitwear, promoted by the Consorzio Promozione Filati - CPF. On Thursday, June 29, the award ceremony announced the overall winner of this edition: Chinese designer Dejin Chen, who studied at the Polytechnic University of Milan - School of Design. She presented her creations in collaboration with Lanificio dell'Olivo and will have the opportunity to create a capsule collection in knitted fabric for the Autumn/Winter 24/25 season, using materials provided by some of the partner spinning mills of Feel the Yarn®.