Follow the WILD Thread is the theme chosen for a special milestone edition of Pitti Immagine Filati: its 100th.
A hypnotic maze and a red thread leading the way out, tracing a clear path. Part Italian formal garden, part Pac-Man. Created by hand using real nails and fabric tapes by the campaign’s creative mind, Chris Vidal Tenomaa, the artwork becomes a powerful symbol, capturing both the journey so far and the many paths still waiting to be explored.
In tune with WILD, the word and manifesto defining Pitti Immagine’s winter shows, the maze not only celebrates the 100th edition of the fair but also embodies its boundless potential, placing at its heart the most fundamental element that connects everything and holds the key to finding a way through: the thread.
A game of skill, a level to beat, an adventure. From the mythical thread of Ariadne, which guided Theseus out of the Labyrinth of Knossos, to thread as the starting point of every textile creation, the journey becomes a metaphor for exploration, discovery and transformation.
In tune with WILD, the word and manifesto defining Pitti Immagine’s winter shows, the maze not only celebrates the 100th edition of the fair but also embodies its boundless potential, placing at its heart the most fundamental element that connects everything and holds the key to finding a way through: the thread.
A game of skill, a level to beat, an adventure. From the mythical thread of Ariadne, which guided Theseus out of the Labyrinth of Knossos, to thread as the starting point of every textile creation, the journey becomes a metaphor for exploration, discovery and transformation.