Uniting, dividing – the origin of everything. Epic, mythical, sacred, ritualistic; both ally and menace, magnetic, and entrancing – fire exerts a powerful pull and push. It is creative and destructive, renewing, unsettling, and ever-present across cultures, ancient and modern, in the ordinary and the extraordinary, in the practical and the symbolic. Fire exists as a multitude of flames: creative, passionate, fleeting. Fire as embers waiting, surprising, deceiving, renewing itself without extinguishing. Fire is a life force that destroys to rebuild, a symbol that brings things to an end only to reignite them. Infernal yet magical, dramatic and dreamlike, spectacular and intimate, it holds the limitless potential to transform. Fire is both friend and foe, valuable in the very act of burning, sustained by a breath like that of the Fire-Eater.

The "Flames of Light" campaign for Pitti Filati, by Alessandro Cracolici, envisions thread worlds in warm, incandescent colors evoking fire's creative power, an essential tool for crafting new works of abstract art.

Finally, the design setup at the Fortezza da Basso promises to captivate. A digital bonfire will ignite in the central square, with flames depicted through video and lettering in a mesmerizing visual display. Meanwhile, the Lyceum will transform into the realm of Fire-Eater, blending fairy tales and reality, to engage and delight visitors.

Director and new-media artist, Born in Palermo, he is a director, new-media artist and co-founder of Hypersee, a production house specializing in animated content and special effects focused on installations, generative art, and virtual reality. He has directed videos and VR experiences for major companies and international artists. In 2022, with Fancy Van Gogh VR, he toured festivals and museums across Spain and Portugal. His short film Seife, for which he co-wrote the screenplay, won numerous awards and was screened at the Cannes Festival.