The Woolmark Company and Luna Rossa Prada Pirelli at Pitti Filati 92

News

Edition 92

24.01.2023

On the Ground Floor of the Central Pavilion, at the I22 stand, The Woolmark Company and Luna Rossa Prada Pirelli present the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup.

Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, The Woolmark Company has worked closely with the Luna Rossa Prada Pirelli product development team to expand the current kit to include performance-first apparel for cycling, running and gym-based training activities. With a focus on technical performance, and the added benefit of protecting the ocean, Merino wool proves to be the added element for Luna Rossa Prada Pirelli.

Product innovation has once again been a crucial factor when designing the technical kit for the Luna Rossa Prada Pirelli team.
With a focus on lightness, elasticity, strength and moisture wicking properties, our internal experts met with the Luna Rossa Prada Pirelli product development team armed with a selection of the best commercially available Merino wool fabrics. Where further development was needed, the teams worked together to create unique fabrics destined to deliver the added element.

— John Roberts, The Woolmark Company Managing Director

I am pleased about the renewal of the technical partnership with The Woolmark Company, on the road to the 37th America’s Cup. Wearing good quality sportswear for a team like Luna Rossa Prada Pirelli means enhancing our performance. After testing the garments in a wide range of conditions during the previous America's Cup, we discovered the unique properties of Merino Wool in terms of elasticity, breathability, comfort, insulation, and water resistance. Having had an excellent experience with these uniforms, we took the opportunity to develop a training kit together, exploiting the features of this natural fibre that, moreover, is perfectly in line with our lifestyle and the sustainability policy pursued by Luna Rossa Prada Pirelli.

— Max Sirena, Team Director and Skipper of the Luna Rossa Prada Pirelli Team