The Italian Government and the ICE - Italian Foreign Trade Promotion and Internationalization Agency which works for Italian companies promote Florence’s role in Italian fashion’s internationalization strategy by supporting the 2024 Pitti Immagine fairs. An essential contribution to the program of incoming delegations of top foreign members of the trade, the promotion and special events. 

MILESTONE is the title of the new Spazio Ricerca, curated as in every edition by Angelo Figus and Nicola Miller. The stone that since Roman times marks the distance between one mile and another on public roads: an invitation to a journey marked by intermediate stages seen as milestones of beauty and wonder. An invitation to experience time at a different pace, giving it a different weight. A journey through time and space to grasp and savor the extraordinary nature of our planet, which goes beyond any imagination. Even the artificial. The three chromatic and tactile themes are Fluid, a thermal excursion from cold to warm; Tactile, vibrant, and touch-related, which allows understanding and perception; and concrete, the third, sophisticated and mineral.

Among this edition's special events and collaborations is the D-house project, which returns as an urban laboratory where the sustainable future of the fashion, design, and automotive sectors is shaped through research projects, events, and training courses. The CustomEasy section, which includes the Fashion at Work area since the last edition, delves into the various aspects of customization and offers the visitor an increasingly broad, contemporary, and fluid exhibition path where different textile competencies integrate. Finally, the collaboration with Vintage Selection returns: the reference show for vintage enthusiasts reopens its doors to the public and will take place from Wednesday, January 24 to Sunday, January 28, inside the Salone M of the Fortezza Da Basso.