Sync up with Pitti Filati
"PittiTime" is the theme characterizing Pitti Immagine's winter shows and the new advertising campaign of Pitti Filati, directed by filmmaker Leonardo Corallini and coordinated by creative director Angelo Figus.
The campaign celebrates the human connection with nature, both in action and feeling. It draws inspiration from the delicate, knowledgeable, and respectful gestures of hands conducting music, akin to a loom weaving a symphony of tactile and chromatic impressions. The invisible loom of the seasons gifts extraordinary, almost fragrant, tactile blooms of color. The passing of seasons is measured by a mathematical formula, transforming these impressions into elusive graphic patterns through an algorithm.
The campaign celebrates the human connection with nature, both in action and feeling. It draws inspiration from the delicate, knowledgeable, and respectful gestures of hands conducting music, akin to a loom weaving a symphony of tactile and chromatic impressions. The invisible loom of the seasons gifts extraordinary, almost fragrant, tactile blooms of color. The passing of seasons is measured by a mathematical formula, transforming these impressions into elusive graphic patterns through an algorithm.