THE PITTI LOOM is the title of the advertising campaign accompanying the 99th edition of Pitti Immagine Filati. Loom as weaving loom, the primordial element of the art of weaving. Mechanical yet poetic, capable of transforming a simple thread of wool into a work of art. Gear or interweaving of lines? One cannot help but wonder when looking at the image created for the visual by Chris Vidal Tenomaa and Tuomas Laitinen, editor in chief and fashion director of SSAW Magazine.