PITTI BIKES

News

Edition 97

30.04.2025

The theme of the Pitti Immagine fairs in June

Two wheels, one great passion. PITTI BIKES is the theme of Pitti Immagine’s summer fairs, taking place in June 2025, unveiled through new advertising campaigns coordinated by creative director Angelo Figus, with photographs by Alessandro Timpanaro and graphic editing by Alessandro Gori. Meanwhile, the Fortezza da Basso will be transformed into an ideal circuit blending fashion and lifestyle, thanks to the layout curated by Alessandro Moradei.

The bicycle – individual yet collective, high-performance yet leisurely, technological yet artisanal, progressive yet traditional, competitive yet friendly, futuristic yet vintage – captures the dualism of our times: a dynamism in search of balance between metropolis and countryside, nature and urban landscapes, preservation and invention, and, on a personal level, between solitude and sociability, between value and belonging.

Considering Pitti Immagine’s constant focus on contemporary culture in all its facets, the bicycle struck us as the perfect synthesis for the theme of our summer fairs. In everyday life, which increasingly intertwines with lifestyle, the bicycle plays an innovative role, far beyond the simple dichotomy of sport versus mobility. It's a movement that seeks harmony, a tandem effort that aims to bridge opposites. Sustainable, customizable, multifaceted and diverse, it opens new perspectives.

— Agostino Poletto, General Director of Pitti Immagine

Pitti Filati is WHEEL OF YARNS

On the occasion of Pitti Filati 97, the theme PITTI BIKES takes on a special meaning and becomes WHEEL OF YARNS.

The rhythm of the bicycle serves as a metaphor for a sector that is constantly in motion, with dynamism, flexibility and versatility as its core values.
In particular, the theme highlights a sense of duality – a pace that blends innovation with archival inspiration, comfort with sophistication, creativity with classic style, and technology with sustainability. It speaks to the needs of knitwear manufacturers, but also extends beyond.
Michele de Andreis’s image captures a vivid, colorful ride, a sense of movement reflected in patterns made of LED light threads, symbolizing the pursuit of clean energy. Threads, colors and materials come together in ever-changing, evocative effects, each time unique.